ROHRMANN
Project VQS -- Verbal qualifiers for rating scales
Preliminary results (June 2000)

BEST-SUITABLE VSPL's BASED ON OVERALL MEANS (task "NW" only ) FROM STUDIES A-C/J/N/P AND B-C/N FOR THE CONSTRUCTION OF FIVE-POINT SCALES.(scores below refer to a 0..10 scaling task).
 
FREQUENCY  
<1> never (0.1)  
<2> seldom (1.7) rarely (1.3)  
<3> sometimes (3.6) occasionally (3.2)  gap <3 to <4!
<4> often (6.6) frequently (7.4)    
<5> always (10.0) very often (8.3)  gap <4 to <5!
       
INTENSITY      
<1> not at all (0.0) not (0.4)    
<2> slightly (2.5) a little (2.5)    
<3> fairly (5.3) moderately (5.0) average (4.8)   
<4> considerably (7.6) quite a bit (6.5) mainly (6.8) not good: rather(5.8)
<5> extremely (9.6) very much (8.7) very (7.9)  
       
PROBABILITY      
<1> certainly not (0.2)       
<2> probably not (1.9) unlikely (1.7)    
<3> possibly (5.0)  about 50:50 (4.8)    
<4> probably (6.8) quite likely (7.4) likely (6.9)  
<5> certainly (9.6) for sure (9.8)    
       
QUALITY      
<1> bad (1.0) poor (1.5)    
<2> inadequate (1.9) unsatisfactory (1.8)
no good word available
<3> fair (5.2) medium (5.0) average (4.9)  
<4> good (7.2)       
<5> excellent (9.7) very good (8.5)    
       
AGREEMENT      
<1> fully disagree (0.2) strongly disagree (0.4)
<2> mainly disagree (2.4) somewhat disagree (3.2)
not good: disagree (1.6)
<3> neutral (4.9) undecided (4.8)    
<4> mainly agree (7.4) somewhat agree (6.4) not good: agree (8.1)
<5> fully agree (9.7) strongly agree (9.6)

NOTE:
Main considerations for choosing a VSPL are:
(1) appropriate position on the dimension to be measured;
(2) low standard deviation;
(3) linguistic compatibility with the other VSPL's of the constructed scale;
(4) sufficient familiarity of the expression.
(5) likelihood of utilisation when used in substantive research.
 
 

BR 30-06-00